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Architectural and interior design projects – especially large-scale projects – are characterised by a dynamic process. On the one hand because of the increase in numbers of construction projects. On the other hand because of the exceptional hygiene requirements due to the covid-19 pandemic. Thanks to their creative ideas, upmarket references and new products, Kusch+Co is always at the forefront of innovation.

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Relations. Color. Life.
Nowy Styl and Kusch+Co will add colour to life and focus on relations at Orgatec 2024!

ORGATEC Trade fair
22-25 October 2024
Cologne, Germany, Koelnmesse, Messeplatz 1
Hall 9, Stand C20/D29

Two great brands, Nowy Styl and Kusch+Co, will welcome the visitors at their common stand during the Orgatec trade fair, presenting over 20 new products from each product category, that aim not only to elevate the experience of all users, but also to add colours to their relations, both figuratively and literally.

Relations
The world is changing really fast – only two years ago Nowy Styl and Kusch+Co were focusing on addressing the needs of the post-pandemic reality: reunion after the lockdowns and bringing people together at offices and other venues. Now that public spaces have their users back, it is time for the next step - the focus is on the development of relationships.

<<All we have in life is each other, really>> – these powerful words were spoken by Karim Rashid in an interview he gave us – says Bartosz Karasiński, Marketing Director and Extended Board Member at Nowy Styl. <<These words perfectly express what we at Nowy Styl and Kusch+Co want to give to the world. We want to encourage encounters, to facilitate the creation of friendships and the development of interpersonal relationships, because these are what give colour to our lives. By this I mean all the relationships we have on a daily basis - both those between colleagues in the workplace and the more personal ones that take place for example in restaurants, cafés, cinemas or other venues. I am also thinking of those completely transient relationships we experience when cheering with strangers in stadiums or waiting for a plane in passenger terminals - these relationships can also shape our lives, for there are days that consist mostly of such relationships. And I am not forgetting the relationships built between business partners, for example at trade fairs, at our stand at Orgatec, to which I invite you.>>

This year's Nowy Styl and Kusch+Co stand was set up for establishing and maintaining relationships. Although it will offer spaces for business meetings and networking, such as conference rooms, the stand will mainly be about soft seating areas that encourage informal meetings. Among the more than 20 new products, that visitors will have the opportunity to discuss with Nowy Styl and Kusch+Co experts, and explore themselves, will be:

Trip.ly – the product offers unlimited arrangement possibilities. The round poufs, which are at the heart of the collection, will perfectly add variety to any interior, bringing a modern and stylish touch to it.

Versi – an innovative, multifunctional product that blends perfectly into a variety of interior settings. With its intuitive form and wide colour palette, Versi inspires exploration and creative play with different layouts.

eComo – a comfortable desk with electric height adjustment for comfortable working, increasing efficiency and encouraging healthy habits.

Future chair – a new swivel chair in Nowy Styl portfolio. We're not revealing details for now, get to know it at Orgatec!

Bound by Karim Rashid
The Bound soft seating collection comprises an armchair, sofa and table. Its reductive yet powerful design saturates any space with loads of emotions, making that place unforgettable. Bound furniture is designed to play with human senses – sight, touch and general perception. It aspires to engage the emotions and stick in memory.

A speech by Karim Rashid, the designer of Bound, will be one of the highlights of the Nowy Styl and Kusch+Co booth. Karim Rashid is one of the most prolific designers of his generation. Over 4000 designs in production, over 400 awards, and operating in over 35 countries attest to Karim’s legend of design.

Come to our stand and meet Karim Rashid
24 October 2024, 15:00, Hall 9, Stand C20/D29

Color - New finishes in our offer
We have added four brand new, fun colours to our range of metal finishes: Violet Blue, Vermilion Red, Olive Green, Ochre Yellow.

And among the melamine and furniture laminates, decors of oak and walnut are interesting new additions: Hamilton Oak, Grey Vicenza Oak, Natural Dijon Walnut, Lincoln Walnut.

Life
The reality of work is constantly changing – after a period of dynamic post-pandemic change and the rise of remote working, we are now starting to stabilise more and make decisions with the long term in mind. The needs and expectations that have emerged in recent years are still with us – new ones may have emerged, which will certainly have a significant impact on our approach to work organisation. What we are seeing is the clear primacy of trends such as neurodiversity and community and community building, so we want to find out directly what office users think about this and what conditions they want to work in. We are a manufacturer of furniture and office solutions, so it is particularly important for us to create spaces that resonate with people and enhance their comfort. To this end, we conduct research, based not only on predictions, but also on the voice of the employees themselves. And you will be able to read and learn more about our findings and results at our stand. Find out more about our workspace research at this year's Orgatec.

Nowy Styl and Kusch+Co experts will be ready to welcome you during the Orgatec Trade fair at Hall 9, Stand C20/D29. Save the date and check the details: Orgatec 2024

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Kusch+Co awarded with “Gold” at the German Brand Award 2024 for “Quality is irreplaceable”

“Gold” was awarded for “Quality is irreplaceable” in the category Excellence in Brand Strategy and Creation: Brand Design – Product Brand.

With the principle “Quality is irreplaceable”, Kusch+Co stands for over 80 years of know-how in the creation and production of needs-oriented seating and space solutions.

German Brand Award is one of the most important German prizes for exemplary brand management, sustainable campaigns and exceptional marketing project.

With the German Brand Awards, the German Design Council honours personalities and companies that are pioneers in the world of brands and offers them a stage. They discover and present unique trends, the strongest campaigns, concepts and strategies in individual specialist disciplines. This year, winning “Gold” Kusch+Co outperformed the top-tier competition in the discipline "Excellence in Brand Strategy and Creation". The jury selects only one “Gold” award winner per category for outstanding achievements within industry or discipline.

The award ceremony of the German Brand Award 2024 and the German Brand Convention took place on June 13, 2024 in Berlin. The award was received by Corinna Graf, Head of Marketing DACH, and Silvia Fuchs-Hochmuth, Graphic Design Team DACH.

„We are honoured that the brand strategy of Kusch+Co was distinguished with this prestigious prize – says Corinna Graf. – “Quality is irreplaceable” is our guiding principle, coined by the company’s founder Ernst Kusch. It is deeply rooted in our corporate policy and runs throughout all processes and divisions – it’s our motivation, which drives us to research and fulfil the needs of our customers, because the users are in the centre of our interests."

By awarding “Quality is irreplaceable” with “Gold”, the jury stated:
Kusch+Co is an internationally active manufacturer of high-quality seating furniture and room solutions in the private and public sectors, with the furnishing of airport waiting areas representing an important business segment worldwide. With more than 80 years of expertise, high standards of quality, functionality and an elegant, forward-looking design language, the brand has firmly positioned itself on the market. The fact that the needs of the users are always at the centre of the design of the collections is part of the outstanding brand strategy and is reflected not only in the timeless, iconic products, but also in the formally clear and clean corporate design, which adequately represents the range.

One of the most important international prizes
Initiated by Germany's design and brand authority and judged by a high-calibre panel of experts from the brand industry and brand science, the German Brand Award is the award for successful brand management in Germany.

The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. With a gross reach of around 315 million contacts annually, the German Brand Award is the marketing award with the widest reach in the German-speaking world and is becoming increasingly international. In the direct competitive environment, the German Brand Award ranks first nationally and second internationally.

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Relations. Color. Life. Nowy Styl and Kusch+Co will add colour to life and focus on relations at Orgatec 2024!

Kusch+Co awarded with “Gold” at the German Brand Award 2024 for “Quality is irreplaceable”

Relations. Color. Life.
Nowy Styl and Kusch+Co will add colour to life and focus on relations at Orgatec 2024!