brodbeck-koepp design is a Munich-based industrial design office with over 25 years of experience in the field of furniture/product design and design-strategic advice. "design based on people" describes brodbeck-koepp designs user- and market-oriented design approach, which combines innovation processes with product design. Veronika Köpp and Stefan Brodbeck, the faces behind brodbeck-koepp design, understand good design as a balanced interaction of different factors. Their motivation is to design products in such a way that they meet the needs of the users, with a design that is formally restrained and durable, but at the same time appeal to the user emotionally and differentiate themselves from the competition.
