Smile by Kusch+Co wins the Red Dot Award: Product Design 2026 - a symbol of trust in a meaningful design

Smile by Kusch+Co wins the Red Dot Award: Product Design 2026 - a symbol of trust in a meaningful design
Kusch+Co, a Nowy Styl brand, has been recognized on the international design stage with the Red Dot Award: Product Design 2026. The award was granted to Smile, a chair that stands out for its design quality and user-focused approach.

The international jury appreciated Smile for its high design standards, functionality and the thoughtful combination of aesthetics with real user needs.
The Red Dot Award is one of the most respected design competitions worldwide. The distinction is granted exclusively to products that demonstrate exceptional design quality and innovation.
 
Smile is a response to the evolving needs of contemporary spaces which are flexible, user-friendly and aesthetically refined. This award confirms that by placing people at the centre of the design process, we can create solutions that are both visually appealing and highly functional.
Cezary Janas
Director of Product Management Department at Nowy Styl

Design as a key element of Kusch+Co’s identity


The award for Smile highlights the strength and unique character of the Kusch+Co brand. It demonstrates the company’s consistent focus on high-quality design, ergonomic excellence and the creation of solutions that enhance the experience of modern public and professional interiors.