DESIGNS BEYOND TIME
DESIGNS BEYOND TIME – an exhibition dedicated to the design legacy of the Kusch+Co brand
The DESIGNS BEYOND TIME exhibition is an exceptional journey through 85 years of chair design by Kusch+Co - a premium brand from the Nowy Styl portfolio. The display presents exhibits arranged chronologically, allowing visitors to follow the evolution of forms, materials, and design concepts: from the earliest models to contemporary interpretations of classics.
It is a story about timeless design that has endured for decades and continues to inspire architects and interior designers around the world. Each chair bears witness to a changing world - prevailing trends and growing user expectations - while also symbolizing the durability, quality, and comfort that have distinguished Kusch+Co products for years.
The exhibition features designs by, among others, Dieter Rams, Luigi Colani, and Studio F. A. Porsche. After visits to Europe’s largest cities, including London, Prague, and Oslo, the exhibition has arrived in Poland, where it will be presented in Kraków, Warsaw, and Gdańsk, thus concluding its journey.
It is a story about timeless design that has endured for decades and continues to inspire architects and interior designers around the world. Each chair bears witness to a changing world - prevailing trends and growing user expectations - while also symbolizing the durability, quality, and comfort that have distinguished Kusch+Co products for years.
The exhibition features designs by, among others, Dieter Rams, Luigi Colani, and Studio F. A. Porsche. After visits to Europe’s largest cities, including London, Prague, and Oslo, the exhibition has arrived in Poland, where it will be presented in Kraków, Warsaw, and Gdańsk, thus concluding its journey.
The history of Kusch+Co - design grounded in time
The exhibition shows how Kusch+Co chairs have evolved over successive decades. The brand will soon enter its ninth decade of existence, and Nowy Styl respectfully emphasizes its distinct identity - rooted in a rich history and the unique DNA of its products.
The display allows visitors to view furniture through the lens of time. It demonstrates how manufacturers’ capabilities and user expectations have changed, how eras and historical events have shaped design, and at the same time how timeless design values can be found in every decade. Visitors can read the history of furniture not only as a functional object but also as a form of applied art embedded in specific cultural and social contexts.
Timeless design in practice - the Kusch+Co philosophy
Each chair presented in the exhibition is a testament to the highest quality of design thinking and craftsmanship. DESIGNS BEYOND TIME demonstrates that office, public, and residential furniture can combine functionality with aesthetics, and that inspiration drawn from classics can generate innovative solutions for modern spaces.
The brand’s philosophy grows out of the slogan “Quality is irreplaceable,” introduced by the company’s founder, Ernst Kusch. Kusch+Co consistently focuses on the highest level of chair and table manufacturing, combining attractive design with flexible adaptation to the individual needs of every space.
Visitors observe how design has evolved from simple, functional constructions to modern forms that remain faithful to the philosophy of quality and comfort. In this way, Nowy Styl not only presents its products - it educates and inspires successive generations of designers, architects, and end users.
Timeless design as a foundation for innovation in contract furniture
The exhibition proves that timelessness does not mean stagnation. The history of Kusch+Co chairs shows that classic design solutions can provide a solid foundation for innovation in the contract furniture segment. DESIGNS BEYOND TIME is not only a lesson in aesthetics - it is a practical example of how thoughtful design serves the user for decades without losing its relevance.
Through initiatives like this, Nowy Styl strengthens its position as a leader in the contract furniture industry, inspiring interior designers and business clients to create functional, elegant, and durable spaces.